Short-form video content developed as part of series for Florida State University Office of Admissions. Video was developed for marketing purposes to excite next incoming class of undergraduate students while managing other audience needs. Priorities for this project (as noted by departmental leadership and myself) included:

• Creating sense of “hype” and anticipation around admittance to university

• Showcase university diversity without misrepresenting campus demographics

• Acknowledge legacy of alumni

• Highlight academic and personal development as key feature of undergraduate experience

• Showcase favorable points (rankings, athletics, research, preeminent status, etc.)