D. MATTHEWS
Dana Matthews, M.A.
Education
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Master of Arts in Communication and Digital Media Studies completed in 2020 at Florida State University.
Concentration in digital media production, social media advocacy campaigns, and qualitative media research methods
Magna Cum Laude Graduate
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Bachelor of Arts in English completed in 2017 at Delaware State University.
Concentrating in English literature and advanced composition skills with minor in theatrical studies
Suma Cum Laude Graduate
Previous Clientele
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Editorial services and trailer development for independent filmmakers and content creators.
Development of promotional trailer for documentary Batay La (The Struggle) 2021 for filmmaker Malia Bruker.
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Development of video materials for marketing usage by Florida State University admissions team.
Videos developed for informational purposes, as well as to encourage yield of admitted students and bolster university reputation.
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Development of instructional content for Florida State University College of Social Sciences and Public Policy.
“Moving infographic” style video series developed for fully remote programming to explain degree offerings, resources, and departmental policies to enrolled students.
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Development of promotional and celebratory materials for Sisters of the Academy (SOTA).
Collaborated with SOTA leadership to revamp digital materials submitted to members entering the organization’s research bootcamp.
Campaign/video series created to promote upcoming celebration of organization’s founding.
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Development of instagram campaigns (static post and reels) promoting university’s collegiate writing studio.
Content developed included spotlight of services offered, hours of operation promotion, and integration of informative UGC.
Skills Overview
Creative Direction
Skill Level: Advanced
Concept and messaging development
Storyboarding
Location scouting and set development
Video/photo session management
Video Editing
Skill Level: Advanced
Editing softwares (Adobe Suite)
Footage review, culling, and selection
Time-management and problem solving
Color grading
Marketing Operations
Skill Level: Advanced
Review and analysis of marketing data
Competitor analysis
Target audience identification and strategy
Paid media budget management/reccomendations
Motion Graphics
Skill Level: Intermediate
Motion graphic software (Adobe After Effects)
Dynamic icon, graphic, and logo creation
Application of graphics to digital environments and/or video
Audio and Sound Design
Skill Level: Intermediate
Sound editing software (Adobe Audition)
Music and ambient sound design
Voice-over services (upon request)
Graphic and Social Media Design
Skill Level: Advanced
Static and dynamic content development (Meta, TikTok, Pinterest, Youtube, etc.)
Feed curation
Brand-specific UGC recommendations
Need a service or skillset that is not listed here? Please contact me to inquire!